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Water-to-Go and Journey Latin America support charitable work of LATA Foundation

Water-to-Go have established a partnership to support the long-standing efforts of leading UK based Travel Company – Journey Latin America. Together we are supporting the work of the Latin American Travel Association (LATA) Foundation to help street children and vulnerable young people in Latin America with social and educational programs run by local charities. For every purchase that Journey Latin America customers make with Water-to-Go, we will contribute to the LATA Foundation to support this invaluable work. 

The Latin American Travel Association (LATA) is a membership association that aims to promote Latin America as a tourist destination and stimulate growth of travel to the region.  The association is comprised of over 340 companies including tourism boards, airlines, hotels, tour operators, representation companies and the travel press.

The LATA Foundation is a UK-based charity that supports grassroots social and environmental projects throughout Latin America. The projects are helping to transform lives, providing clean water, dental or medical support and practical training to provide people with new skills in Mexico, Central and South America.  It was set up by the Latin America Travel Association, bringing together tourist boards, airlines, tour operators, hotels, ground agents, travel publishers, PR companies and the press to put something back into the countries where they all work.

Journey Latin America understand the importance of eco-friendly practices in all parts of their business – whether it’s offsetting carbon emissions to minimise the impact of long-haul travel or simply recycling waste paper – they strive to operate responsibly in everything they do. They were one of the first tour operators associated with AITO to be recognised for their commitment to sustainable travel and are a great example to the whole tourism industry. With their bespoke, branded water filter bottles from Water-to-Go, they will further their sustainable travel principles by providing safe, clean water to their customers without damaging the environment.

Water-to-Go and JLA understand that mass tourism can be detrimental to a country’s development. We need to think about the effects we have on the environment so have to embrace a ‘take only photos, leave on footprints’ mantra. Taking a reusable Water-to-Go bottle, for example, would help protect the environment by saving on hundreds of single-use plastic water bottles.  

“For over three decades Latin America has endured the unenviable distinction of having more street children per capita than any place on earth…An estimated 40 million children live on the streets of Latin America’s densely populated cities – out of an estimated total population of 500 million.”

(www.personal.psu.edu/faculty/d/j/djm8/422SPRStreet%20Children.ppt)

Sustainable travel is an expression used to embody the travel trade’s principles of using tourism to benefit local communities, conserve natural resources, and bolster the survival of culture and heritage. Currently, more than 96,000,000 children in Latin America live in poverty and around 40% of all children in Latin America do not even complete 5 years of education. We felt that it was important to support the initiatives with the LATA Foundation with Journey Latin America to tackle these problems.

There are several projects from the LATA Foundation that Journey Latin America and Water-to-Go are helping to fund to make a difference in Latin America:

The Project – Vidarte Space has several projects to help underprivileged children from the favelas of Rio de Janerio. Their main project, the Vidanca Dance School, is located in the Complexo do Alemao favela. It began in 2009 as an initiative to offer children from the favelas the opportunity to express themselves through the art of ballet. www.projetovidancar.com.br

The Project – Tiempo de Juego, a Colombian NGO, supports children and young people who are at risk of forced recruitment and violence in their communities. Through innovative arts, drama and music activities, the project encourages the children to explore the challenges they face in their daily lives and help them develop the skills to overcome these.

The Project – Friends of Alalay directly supports the Alalay Foundation, which was started in the early 1990’s by a 19 year-old Bolivian student who passed street children every day on her way to university and was determined to do something to help. Alalay rescues these kids from the streets and offers them a loving environment living together in family cabins. 

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