On 23rd June 2018, Water-to-Go hosted the official launch of Ash Dykes’ next expedition, Mission Yangtze, and the Mandarin version of his new book, Mission Possible, in Shanghai. The culmination of several months of gruelling preparation and planning had been leading up to this event for Ash so it was fantastic to be able to celebrate his journey up to this point and what the future aspirations are for this expedition and beyond.
The Water-to-Go ambassador is currently in China to promote and make final preparations for his upcoming expedition, to walk the length of the Yangtze River. It will be his toughest challenge yet – estimating to be 4000 miles and will take at least 1 year to complete. This will be Dykes’ third world first and preparations are in place for it to be considered as an official world record. Once again, Ash will be travelling with his trusted Water-to-Go bottle to stay safe and hydrated wherever he is.
Sustainable travel is an important aspect of Ash’s expeditions which is why the connection with Water-to-Go is so poignant. Water-to-Go is the perfect alternative to single-use plastic bottles and a sustainable solution to the damage caused by single-use plastic. Our unique filters will give you access to safe, clean drinking water from any non-salt water source free of any harmful contaminants meaning you can save money and the protect the planet by not needing to buy bottled water, making it the perfect travel companion.
This has all perfectly coincided with the recent changes in China as they look to tackle the problem of plastic pollution and make the country ‘greener’. China recently issued restrictions on the amount of foreign trash it will accept for processing, banning the import of various scrap metal and chemical waste products. The ban on imported waste is “a symbolic measure for the creation of an ecological civilization in China,” under the leadership of President Xi Jinping. The importance of tackling plastic pollution was one of the key messages British Prime Minister Theresa May delivered to President Xi Jinping during her visit to China back in February and it is now at the top of his agenda.
As a result of this, Ash and Dave Shanks, Founder and CEO of Water-to-Go, had the opportunity to meet John Edwards, the British Consul-General in Shanghai to discuss the wider impact of Ash’s next expedition. Ash’s mission along the Yangtze River is going to have far more reaching implications than first envisaged and could be a huge moment for the adventurer from Old Colwyn.
Water-to-Go distributor in China, Health & Happiness (Shanghai) Environment Technology Co., Ltd. have been working with Ash over the past month to aid his preparations and to build up support and awareness around this whole campaign. The momentum around Ash’s expedition from across the world, particularly in China, has been staggering with interest coming from leading businesses who are looking to get involved and promote sustainable practices, to outlets who want to get their products on a global platform.
Health and Happiness organised a special launch for Ash’s expedition in Shanghai, very fittingly, on a luxury cruise liner on the Yangtze River. Many guests including high profile dignitaries from China, global media and key individuals from around the world were invited to learn more about this venture with keynote speeches from Ash himself and the Water-to-Go team.
Water-to-Go Founder and CEO, Dave Shanks, flew out to China specifically for this event where he also spoke about this iconic moment for Ash and how his expedition aligns perfectly with Water-to-Go’s wider mission and goals.
The night was a celebration following all the training, preparation and hard work from Ash and his team so it was fantastic that we were able to give him a good send-off before he embarks for the source of the Yangtze River to start his mission next month.
Ash was also pleased to be able to officially release his book, Mission Possible, in China as it has just been translated into Mandarin. This book documents his journey up to this point including his 2 other world firsts – solo trekking the length of Mongolia and walking the entire length of Madagascar’s interior. He depended on his Water-to-Go bottle throughout these expeditions and now swears by his bottle to keep him healthy and hydrated wherever he goes.
In all, it was a very successful night and we were delighted to see so much enthusiasm around the mission and the reasons behind it.
Along the way, Ash is seeking to also give back to the local communities, promote positively and spread awareness on his expedition. Water-to-Go will join him at key sections along the Yangtze, to provide our filter bottles to communities, in order to reduce plastic and provide them with fresh, clean drinking water.
The night was also about bringing awareness to certain issues and raising money for specific charities. We were delighted to raise 1,000,000 renminbi at the event for several charities and organisations that we are supporting.
The sheer craze and excitement over the past few weeks as well as at this event from fans, sponsors and supporters would be enough to overwhelm anybody but Ash has managed and dealt with this all superbly. The commencement of this expedition has been months and months in the making so after all the intense and scrupulous preparation, it is great to see everything coming together so well. The 26 year old is set to make history and Water-to-Go are privileged to be a part of his journey.